Kanekalon Takes Styling Workshops and Free Braiding to Kumasi and Takoradi in Regional City Tour

Kanekalon, the synthetic hair fibre brand, is bringing hairstyling workshops, free braiding sessions and market activations to Kumasi and Takoradi this November as its annual Regional City Tour returns, targeting nearly 500 hairstylists across the two regions.

The tour begins in Kumasi from November 10 to 12, before moving to Takoradi from November 24 to 26. Organised in collaboration with Weave Ghana (Darling), the initiative aims to reach hairstylists, hair retailers, consumers and beauty enthusiasts with a combination of professional development and hands-on product education .

Professional Development at the Core

Hairstylist development will be central to the tour. Workshops will offer professionals opportunities to improve their technical skills, deepen their product knowledge and explore practical ways to grow their businesses. Sessions will cover Kanekalon fibre education, styling techniques, product handling, customer service and business management. Participants will also learn about current products and style trends, with an emphasis on understanding the fibres used in braiding hair .

Beyond the workshops, market activations will give consumers opportunities to engage with the brand and try different looks through selected free braiding sessions. Hair retailers will have opportunities to make bulk purchases and restock ahead of the festive season, and attendees may also receive souvenirs during the activations .

A Strategic Market Push

The timing of the tour is deliberate. The Christmas and New Year festive season is peak braiding season in Ghana, when demand for hair extensions surges and salons experience their busiest period. By training stylists and restocking retailers in November, Kanekalon is positioning itself ahead of that demand curve.

Kumasi and Takoradi are Ghana's second and fourth largest cities respectively, and both host dense clusters of hair salons and beauty retailers. The Ashanti Region, in particular, is a major hub for hairstyling culture, while the Western Region's oil-driven economy has supported a growing middle class with discretionary spending on personal care.

The tour also reflects a broader trend in the African beauty industry: brands are increasingly investing in stylist education as a channel strategy. Stylists influence consumer choice at the point of sale, and those trained in a particular brand's fibres are more likely to recommend and use those products consistently.

The Kanekalon Brand

Kanekalon is a modacrylic fibre widely used in braiding hair, known for its flame-retardant properties and ability to hold styles. The brand has a significant presence across Africa, and the Regional City Tour forms part of its ongoing engagement with the hairstyling community.

The annual tour connects Kanekalon with hairstylists, consumers and the communities that use its products. Workshop information and tour updates will be shared on Instagram and Facebook through @bekanekalon and @kanekalon_africa, on TikTok through @kanekalonfiber, and on YouTube through @kanekalonglbal .

For the nearly 500 stylists expected to participate across the two cities, the tour offers more than product knowledge — it represents an opportunity to formalise business skills, from customer service to inventory management, in an industry where such training is often scarce.