Thailand temporarily lifts afternoon alcohol ban to boost tourism

Thailand has lifted a decades-old ban on selling alcoholic drinks in the afternoons as part of a six-month trial aimed at boosting tourism. Liquor stores, restaurants, and other accredited venues can now sell beer, wine, and spirits from 14:00 to 17:00.

The restriction, introduced in 1972 to prevent government employees from drinking during work hours, has long frustrated visitors to the predominantly Buddhist country. The change comes just ahead of the Christmas and New Year holiday seasons.

For the next 180 days, alcohol sales will be permitted from 11:00 to midnight while authorities assess the policy’s impact. Previously, violators faced fines of up to 10,000 baht (£235; $313). Deputy Prime Minister Sophon Saram said the rule was outdated and no longer necessary.